Public LLMs
What ChatGPT, Gemini, Claude, Perplexity, etc. tell customers about your products
Your buyers are researching you with AI. Are they hearing the right story?
Isalo continuously tests what buyers experience when they research your company, before they ever talk to sales, so you find out what ChatGPT, Gemini, and your own website are telling them today, not after you've already lost the deal.
The dark funnel is where deals are won and lost
Buyers move fluidly between public LLMs, your website, your chatbot, your docs, and competitor content, forming an opinion long before they fill out a form. Most of that research generates zero signal in your analytics or CRM. We call it the dark funnel.
When something goes wrong there, nothing alerts you. No form gets filled, no ticket opens. The buyer just moves on to a competitor whose story sounded cleaner.
Every day, isalo runs hundreds of automated tests
Isalo organizes testing around buyer scenarios: realistic questions buyers ask as they research, compare, and evaluate vendors. Each scenario is tested across the channels buyers naturally use, with multiple prompts and phrasings, day after day.
Your chatbot
What your own AI agent tells buyers who ask hard questions
Your website
Whether the answers buyers need actually exist and can be found
We don't just measure whether you show up. We evaluate whether buyers are hearing the story you want them to hear, and we send you findings and recommendations.
Two families of buyer scenarios
Discoverability
How buyers find you when they research a category without naming you: best-of lists, "alternatives to [competitor]," use-case searches. We measure whether you're mentioned, where you rank, against how many competitors, and whether the AI cites your content.
Evaluation
What buyers hear once they're evaluating you specifically: pricing, competitive comparisons, integrations, security and compliance, industry fit, implementation timelines, and the tough "what are the risks of choosing you" questions that quietly decide enterprise deals.
Not another AEO tool, not an agency
| AEO/GEO Tools | Agencies | isalo | |
|---|---|---|---|
| Core question | Are we showing up? | Can someone improve our AI visibility? | Is our buyer experience helping us win deals? |
| Channels |
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| Output | Dashboards and metrics | Audits, projects, and recommendations | Prioritized findings and fix-ready recommendations |
| Who operates it | Your team | Agency consultants | Fully managed by us |
| Scalability | Based on your internal resources | Based on agency resources | No limitation |
| Costs | Subscription + internal operating effort | Consulting retainer | Managed service subscription |
Six steps to an optimized buyer experience
- 01
Scenario design
We define the buyer use cases and competitive battlegrounds that matter most to you.
- 02
Source of truth
We build a living reference to validate the accuracy and quality of every answer.
- 03
Continuous testing
isalo's agents run your scenarios daily across every selected channel.
- 04
Verification
Every issue is checked against your source of truth and deduplicated before it's reported.
- 05
Prioritization
Issues are scored by business impact, severity, and persistence, and paired with specific fixes.
- 06
Actionable Recommendations
isalo provides you with actionable recommendations and how to implement them.
Get started
Start with a 30-day Discovery Sprint
We begin with a 30-day Discovery Sprint covering up to ten buyer scenarios. Isalo runs daily testing, establishes a baseline for your buyer experience, and delivers a prioritized set of findings. At the end, we review results together and define the ongoing program.